In case you aren’t familiar, Linkedin’s search engine functions like other search engines when a person conducts a search, it scavenges for profiles that contain keywords matching or similar to the query. Make your summary “keyword rich,” especially if you’re trying to find a job. By contrast, starting your summary with a cold, boring, or common statement is a surefire way to lose your audience. This could be a bold opinion, a unique perspective, or even an inspirational quote. Your summary should also offer a strong start-a hook to draw your readers in. Try to make your summary unique, highlighting accomplishments, skills, or traits that make you actually stand out. If yours sounds “basic,” or if it’s too similar to profiles that have come before, it’s going to be forgotten. People who read Linkedin summaries have read hundreds, or even thousands of summaries. Make sure every sentence has a specific purpose, whether it’s showcasing your skills, recounting an accomplishment, or just displaying your personality. If you go on a three-paragraph tangent about your fondness for cooking, even the most patient recruiter is going to lose interest. Try to state the most important details in the smallest space possible. Conciseness is a good feature of any form of communication. However, these features tend to be common within the most effective Linkedin summaries: It’s hard to precisely define what makes a Linkedin summary successful, since your definition of success will likely vary from someone else’s. Key Features of Effective Linkedin Summaries Are you open to making connections with new people? State that. Are you in the market for a new job? Make sure you explain that, or a potential recruiter might pass on you. And whether you’re on Linkedin to find a job, close new sales, or just expand your professional network, that impression is going to matter.Īssuming you make a good first impression, this is also a chance to let people know what you’re looking for. It’s basically the first opportunity you’ll have to make a great impression on people. Why is the Linkedin summary so important in the first place? The most important feature to consider here is its prominence when people view your profile, they’ll see your face, your name, a couple of details about you, and then your summary. You can edit it by clicking on the pencil icon above the section labeled “About.” Why Is Your Linkedin Summary Important? You’ll have 2,000 characters here to provide a brief overview of your professional life-however you choose to define it. You can find yours right below your profile photo. Your Linkedin summary is a block of text found at the top of your Linkedin Profile. What Is a Linkedin Summary and How Do I Edit It?
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